A brand is a collection of attributes. These attributes are both tangible, and intangible.
Tangible: Attributes: Logo, Names, Colors, Slogans, Clothing, Packaging etc.
Intangible: Reputation, Experience, Feelings, Perception, Story etc.
Value: What you’re offering
Position: How you’re offering it differently
Meaning: Why you’re offering it in the first place
So, What is branding?
Branding is the process of managing how a brand makes people feel. It all starts with “WHY”.